By: Elaina Shumake
"Our new collection with Macy's is not only thrilling, but it's also a huge step for MADE," says MADE Co-Founder Jennè Lombardo. "With every purchase, consumers will be supporting designers who rely on MADE Fashion Week for runway shows and presentations each season in New York and Paris."
The MADE Fashion Week for Impulse collection is curated by the style of MADE’s New York creative community. Developed to reflect each individual’s unique perspective, the collection combines esthetics such as “modern school boy” to “feminine grunge” and “graphics,” empowering the wearer to mix and match aesthetics.
“The 'MADE Fashion Week for Impulse' collection offers Macy’s customers an exciting, new opportunity to experience breaking fashion trends through the eyes of the style-setters and industry tastemakers at MADE,” said Molly Langenstein, Macy’s executive vice president and general merchandise manager, Millennial. "The collaboration with MADE Fashion Week reflects their vision of bringing emerging talent from fashion, music, art and multimedia into one connected experience, and provides a new way for Millennials to experiment with fashion through a unique experience that resonates with their lifestyle."
The MADE collection at Macy’s offers the customer a 20-30 piece collection delivered to the Impulse Department floor once a month with great trend setting styles. The collection is street to suburb all while keeping in line with the Impulse customers budget from $29-$130. Macy’s may have hit the nail on the head with this collection by tapping into the avant garde and provocative lifestyle of the NYC downtown chic and delivering it to the door step of middle America. Check out the collection at on of the 150 Impulse Macy’s doors or online at www.macys.com/impulse
Happy Hunting Hipsters!